Sarah Whitfield
Chief Executive Officer
Sarah founded The Digital Option to make enterprise-grade transformation accessible to smaller businesses. She has 20 years of experience leading change programmes across finance and retail.
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The people behind The Digital Option
A senior team of strategists, technologists and delivery specialists who have spent their careers making transformation work in the real world.
James Okafor
Chief Technology Officer
James leads our engineering and AI practice, translating emerging technology into practical, measurable outcomes. He previously built data platforms for high-growth scale-ups.
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Daniel Reyes
Director of Delivery
Daniel makes sure every engagement lands on time and on budget. He specialises in cloud migration and building teams that keep momentum long after go-live.
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Aisha Kapoor
Director of Client Strategy
Aisha partners with clients to shape roadmaps that fit their goals and budgets, keeping the focus on the business value technology should unlock.
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